Employee Lay-offs: What Employers Should Know during COVID-19

COVID-19 may obliterate a lot of businesses from the face of the earth over the next few months, or it may not. Nearly every business in the United States has been affected by this pandemic and there are going to be tough decisions made over the next few weeks as government entities are forcing non-essential businesses across America to temporarily close down.


  • You have to have a systemic strategy of who is getting laid off and ensure it is non-discriminatory. The easiest system to implement is last in, first out (by tenure). The more difficult strategy is to decide based off of performance because this would require the company to have to prove that one employee outperforms the other and would need documentation to support it. Businesses can also choose to let go certain departments if those departments would no longer be essential to the business in current circumstances. This is also known as eliminating positions.
  • You have to...
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Ideas to Transition your Business during COVID-19

As businesses are being required to shut their doors to the public and people are working from home at an unprecedented rate - it’s become very clear that many businesses across various industries will be fighting to stay afloat during this period of uncertainty. More specifically, small businesses.

As I’ve had conversations with every one of our clients over the last week, it’s become clear that almost all of them will have to find new ways to deliver their product and/or service to their customers. 

I’ve put together a list of ideas that several industries can implement into their business quickly in order to help mitigate revenue losses.


  • Offer a subscription service
  • Offer free delivery 
  • Make items available to order online 
  • Create a separate line of business such as online cooking classes, personal shopping, and affiliated partnerships 
  • Re-negotiate leases with landlords


  • Go virtual...
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Cutting Costs - 4 Company Perks Employees Don't Care About

Employers are increasingly seeking creative ways to retain employees through various forms of company perks and benefits such as free shuttle service to on-site child care. It's no secret that there are more jobs available than there are workers today pushing companies to out-perk one another in order to attract talent.

Although perks and benefits are strongly weighed when considering job offers, a study conducted by Harvard Business Review revealed these company perks are the least considered when offered lower pay for more benefits:

Team Bonding Events - 80% of respondents could care less about having deeper connections with colleagues.

On-Site Gym - 78% of respondents are not interested in having a gym available on company premises.

Weekly Free Employee Outings - 76% of respondents would not take lower pay to spend more time with their co-workers.

Company-wide Retreats - there is definitely a...

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Increase Revenue - Obtaining Leads at Conferences

For the longest time, I was not a fan of going to conferences for the purposes of lead generation.

I would attend one after another and walk out with very few contacts - mostly contacts who were not the decision makers for their companies. It was difficult to network and chat casually because the itinerary was completely packed with break-out sessions, panel discussions, and presentations - aka zero time to actually talk to other people.

And then one year a client of mine asked if my business partner and I wanted to attend a local conference that he would also be attending - he would be able to get us complimentary tickets. Why not?

We walked out of that conference with handfuls of business cards and new partnerships that would eventually lead to us landing our biggest client.

I figured it out - it wasn't that conferences aren't beneficial to growing your business, it's that we were attending the wrong conferences.

Here are some tips and tricks to maximize your conference...

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