For the longest time, I was not a fan of going to conferences for the purposes of lead generation.
I would attend one after another and walk out with very few contacts - mostly contacts who were not the decision makers for their companies. It was difficult to network and chat casually because the itinerary was completely packed with break-out sessions, panel discussions, and presentations - aka zero time to actually talk to other people.
And then one year a client of mine asked if my business partner and I wanted to attend a local conference that he would also be attending - he would be able to get us complimentary tickets. Why not?
We walked out of that conference with handfuls of business cards and new partnerships that would eventually lead to us landing our biggest client.
I figured it out - it wasn't that conferences aren't beneficial to growing your business, it's that we were attending the wrong conferences.
Here are some tips and tricks to maximize your conference...